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Sainsbury's awards TMW pounds 1m DM brief.(Tullo Marshall Warren )(Brief article)
Tullo Marshall Warren has started the year with two big account wins: the direct marketing account for Sainsbury's and the digital marketing account for T-Mobile.
The wins will please Creston, which paid pounds 38.3 million to acquire the agency in April last year.
TMW won the estimated pounds 1 million Sainsbury's business following a pitch against the incumbent, Proximity London, Partners Andrews Aldridge and Archibald Ingall Stretton. The review was handled by the Haystack Group and the supermarket's brand director, Helen Buck.
T-Mobile, which has used TMW on its direct marketing account since 2003, appointed digitalTMW after a competitive pitch. The agency is responsible for all of the mobile operator's direct response online advertising.
Currently, TMW is working on the launch and development of T-Mobile's ...
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