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Swatch sees shops for direct project.(Brief article)
Swatch is talking to below-the-line agencies about a potential marketing project that will run in the UK.
The discussions are being held by Swatch's UK marketing team, which is headed by the brand director, Philip Woolff.
'The reality is that we have had casual conversations with a number of agencies about a project that may or may not happen,' he said.
Woolff stressed that the process does not affect Swatch's relationships with agencies on its roster, such as Joshua, which handles its pounds 25 million global advertising account managed out of the company's European office.
Joshua recently created a EUR14 million autumn/winter advertising campaign to promote Swatch's latest range of watches. The integrated work ...
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