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Three-way battle for pounds 3m Florette brief.(Hooper Galton)(Brief article)
Florette, the pre-prepared salad brand, is looking for an agency to handle its pounds 3 million above-the-line business.
Hooper Galton, the incumbent agency, has been asked to pitch for the business alongside Doner Cardwell Hawkins and the direct marketing agency Joshua.
Each agency has been asked to supply a set of scripts for TV ads to promote a number of possible upcoming product launches. The ideas will then be put into research.
Hooper Galton was appointed to the Florette business by its ...
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