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MPs issue new call for 9pm watershed on junk-food ads advertising.(Brief article)
The Government is under renewed pressure to ban TV ads for junk food before 9pm after MPs warned Ofcom's curbs do not go far enough.
Eighty-nine MPs signed a Commons motion welcoming Ofcom's acknowledgement of the impact of TV ads on children's diets, but expressing concern that one in three British children is now obese.
The MPs regret Ofcom's decision in November to rule out a 9pm watershed even though it admitted its own proposals would have '60 per cent less impact' than such a ban. Instead, Ofcom announced that from this month, junk-food ads would be banned during children's programmes and adult programmes ...
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