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M&C Saatchi lands global Ladbrokes.(Brief article)

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| January 12, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

M&C Saatchi has been handed a global Ladbrokes branding brief as the betting company gears up for the introduction of the Gambling Act later in the year.

The project will have particular emphasis on Europe - especially the UK, Italy, Spain and Ireland - and the US, where Ladbrokes has invested heavily in internet gambling.

M&C will be briefed to reassess the Ladbrokes brand, develop a brand strategy and produce all of the creative work. This will also include a number of TV executions in the UK following the deregulation of Sports Book Betting in September.

The Gambling Act 2006 ...

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