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James Best, a key player in the planning heritage that made Boase Massimi Pollitt famous, is to retire in March.
Best will step down as DDB London's chief people and strategic officer, but will continue to work with the agency as a consultant one day a week.
Best began his career at BMP in 1975 as a trainee planner under Stanley Pollitt and within six years joined the board as planning director.
After the merger of BMP with DDB in 1989, Best served as the chairman of BMP DDB through the 90s. He joined the DDB Worldwide board in 1991 and served as the president of DDB Northern Europe, Australasia and the ...