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Agencies line up for Skills Council brief.(Brief article)
The Learning and Skills Council is looking for an agency to handle an over-arching brief to promote the benefits of skills training.
The agencies involved in the pitch, which is being handled by COI, are Miles Calcraft Briginshaw Duffy, Leo Burnett, M&C Saatchi and DDB.
The LSC, a Government-backed body, is responsible for funding education and training for everyone in the UK who is outside of university education. Its remit includes National Vocational Qualifications.
The winning agency will create a long-running campaign, using TV, radio and print work, aimed at everybody involved in the training process, ...
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