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Hurrell and Dawson lands pounds 9m IPC Look.(Brief article)
IPC Media has appointed the recent start-up Hurrell and Dawson to create the launch advertising for its new women's weekly, Look.
The publisher is describing Look, which will have a focus on fashion and celebrity style, as its biggest-ever launch, and is backing it with a budget of pounds 18 million over two years.
Hurrell and Dawson won the brief after a competitive pitch. It will develop a pounds 9 million integrated campaign that will include traditional advertising, direct marketing and online. Look will ...
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