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PHD scoops pounds 30m pan-Euro Gap task.(Brief article)
Gap, the US fashion retailer, is set to appoint PHD to handle its estimated pounds 30 million pan-European media planning and buying account.
The retailer is said to be in final-fee negotiations with the agency, after a pitch against MediaCom. ZenithOptimedia, the incumbent, declined to participate in a full pitch for the business.
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