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Perhaps what CBS likes best about luring KYW-TV is summed up in a movie poster that hangs in the art deco office of media magnate Jonathan Klein.
"Brother, you are avenged."
CBS tapped a veteran broadcast executive in Klein, president of Group W Television, to buy television stations, and sell advertising in a new joint venture. This is a counterattack to Fox's move onto CBS turf when the network stole National Football League games and key affiliates.
Critics have blasted a narrow CBS strategy that failed to invest in new stations or other enterprises. Adding insult was the collapsed merger with West Chester's QVC Inc.
Now, these same critics are calling the July 14 deal with Group W Television a significant alliance for both the Westinghouse Electric Corp.'s broadcast unit and the embattled CBS network.
"CBS took a couple of shots and now they delivered one," said analyst Jay Nelson of Brown Brothers Harriman & Co. in New York. "It's nice to see them back on the offensive."
After three weeks of intense deal-making, Klein relaxed last weekend with a movie-marathon of "White," "Forrest Gump" and "True Lies," the Arnold Schwarzenegger/secret agent/wife doesn't know he's a hero spectacular.
MORE DEALS COMING
He may require superhuman powers. Over the next six months, Klein will complete the sale or swap of Philadelphia's WCAU-TV, oversee a series of affiliate switches and the merger of national advertising sales between CBS and Group W.
"The relationship is really mutual self-interest," said Klein, a tough broadcast executive who came to Philadelphia nearly five years ago as general manager of KYW-TV (Channel 3), where he led a cost-cutting regime.
"If they do well, we do well. If we do well, they do well," he said. "That basic dynamic is not going to …