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The first Detroit auto show was staged in a beer garden Dec. 9, 1907, and featured 33 vehicles from 17 motorcar makers. Admission that day was 50 cents, though it bumped to $1.00 for what was called "society night.''
One hundred years later, society night is known as the Charity Preview for what has become the North American International Auto Show, and tickets for the black-tie gala go for $400 each.
The 18,000 or so who attend that night, as well as the three-quarters of a million people who will pay $12 each on public days (Jan. 13-21)-plus some 35,000 industry insiders who pay $75 each for the privilege of a sneak peek between press and public ...
Source: HighBeam Research, A SHOW WITH HISTORY.(North American International Auto Show)