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Singles to face more challenges.
Dirt cheap prices will continue to threaten the single - and all music - in 2007
At the beginning of 2007, the physical single, as we know and love it, stands at a crucial point in its history.
This week, for the first time, the chart rules are being amended to reflect the changing nature of the singles market. And, for all the hand-wringing in some areas of the business, the move is simply unavoidable.
Last week, as Leona Lewis was trouncing her rivals on her way to the Christmas number one crown, some 1.39m sales were counted towards the singles chart.
But, at the same time, another 600,000 were not counted - more than 40% of all singles sold. The vast majority of these 600,000-or-so were simply digital sales which do not qualify for chart purposes because of the OCC rules. This simply could not continue.
Such important changes to the rules should not paper over the cracks of another huge challenge for the business, however. Fully embracing the digital revolution is important, of course, but the industry also needs to decide where it stands on the future of the physical single and - in fact - all physical music product.
Of those 1.39m Christmas week sales, only around 750,000 were in physical form, a risibly ...
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