Beyond the World Book basics.(E-VIEWS AND REVIEWS)

CONCERNED ABOUT OVERBRANDING As I was working on a reference question this week, cruising through databases, I realized I should keep track of the files I was using so searches wouldn't be repeated. Only problem was that I couldn't find the name of the database I was in at that moment. The publisher name was certainly well identified, but I had to look hard to find the product name. Okay, so it just took a few seconds, but I'm used to looking for product names--researchers aren't. In recent weeks I've asked students what they've searched online, and they've replied with publisher, rather than with product, name. In fact, some publisher names are so prominently displayed onscreen, they nearly obliterate the product name. Does this bug you as much as it bugs me?

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