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IN BRIEF: Asda reviewing ad account.(contracts of Asda Group PLC and Fallon London )(Brief article)

Marketing Week

| December 21, 2006 | COPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Asda is reviewing its #45m ad account and is understood to have asked Fallon London to pitch against incumbent Publicis. The news follows the appointment of former Publicis chief Rick Bendel as the retailer's group ...

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Source: HighBeam Research, IN BRIEF: Asda reviewing ad account.(contracts of Asda Group PLC and...

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