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LBC set to launch upgraded premium podcasting service.(Brief article)

Marketing Week

| December 07, 2006 | COPYRIGHT 2009 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

LBC, the Chrysalis Radio owned London speech station, is relaunching its subscription podcasting service

early next year with new super premium content and an improved advertising offer.

The second generation service, which will be launched in February, has been redesigned to make it easier for people to find and download content. It will also offer "premium" premium content that listeners will have to pay extra for.

The revamp will include an improved offer for advertisers. A new database will allow the station to collect specific data about subscribers. This will be used alongside a function to allow the station to update ads on …

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Source: HighBeam Research, LBC set to launch upgraded premium podcasting service.(Brief article)

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