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MINI, TAKE TWO; Brits give updated Cooper a resounding thumbs up.(News)(Brief article)
Byline: JULIAN RENDELL
When Manchester United football club is owned by an American, and Harrod's is controlled by an Egyptian, German stewardship of Mini is just another fact of life in the ebb and flow of global capitalism in modern Britain.
Like no other country, British icons are freely bought and sold by the highest bidder. Thankfully, for the Mini, BMW's influence has been nothing other than patrician.
Continual investment, careful design, fastidious build and brilliant marketing have turned Mini into the global phenomenon that no British owner ever managed.
As a measure of how well-established Mini has become, the launch of the second-generation model is accompanied by no ballyhoo jingoism, a routine regularly dusted down for legion Austin/Rover/MG launches, each falsely promising a new dawn.
This Mini needs to hide behind no such ...
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Source: HighBeam Research, MINI, TAKE TWO; Brits give updated Cooper a resounding thumbs...