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Byline: Daniel Griffin
Weapon of mass consumption
Daniel Griffin turns statistical sleuth for insights into national lifestyles and spending patterns
' site review
Countries & Consumers is an online database that provides the entire range of Euromonitor data, analyses and related reports through a single gateway, giving users full statistical country data within a global context.
You'll find full national profiles along with articles ranging from spending habits to the growth or decline of various markets. Aimed at researchers and organisations looking at the sales potential for a product launch in new markets, the database also offers consumer lifestyle analysis and profiling.
Just like it says on the tin, Countries & Consumers furnishes information for two main classifications: countries and consumers, with trails on related themes, such as population and leisure and lifestyle. A search analysis option offers a library of reports, analysis and profiles to contextualise the statistical data.
Source: HighBeam Research, weapons of mass consumption.