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weapons of mass consumption.

Information World Review

| November 27, 2006 | COPYRIGHT 2006 Incisive Media, published with the permission of Incisive Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Byline: Daniel Griffin

Weapon of mass consumption

Daniel Griffin turns statistical sleuth for insights into national lifestyles and spending patterns

' site review

Countries & Consumers is an online database that provides the entire range of Euromonitor data, analyses and related reports through a single gateway, giving users full statistical country data within a global context.

You'll find full national profiles along with articles ranging from spending habits to the growth or decline of various markets. Aimed at researchers and organisations looking at the sales potential for a product launch in new markets, the database also offers consumer lifestyle analysis and profiling.

Just like it says on the tin, Countries & Consumers furnishes information for two main classifications: countries and consumers, with trails on related themes, such as population and leisure and lifestyle. A search analysis option offers a library of reports, analysis and profiles to contextualise the statistical data.

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Source: HighBeam Research, weapons of mass consumption.

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