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SCIENTIFIC, TECHNICAL, MEDICAL PUBLISHERS.
Byline: bobby puckering
SCIENTIFIC, TECHNICAL, MEDICAL PUBLISHERS
On one thing, most scientific, technical and medical (STM) suppliers are agreed: the move from print to online usage of their journals and book titles has dramatically changed them as publishers and is the single most important factor influencing the evolution of their business models.
"Online usage has grown rapidly, although a significant proportion of subscribers still buy the printed copy along with online access, suggesting that the hard copy still has some value," says Gavin Swanson, editorial manager for STM journals at Cambridge University Press. "We expect this to change ...
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