'Diamond' movie PR praises gem trade.

(From Business Day (South Africa))

Byline: Charlotte Mathews

'Diamond' movie PR praises gem trade Damage-control exercise Resources Editor THE imminent launch of Hollywood's Blood Diamonds film dramatising conflict diamonds in Sierra Leone has sparked another public relations counter-move, this time from a leading South African business organisation.

Business Leadership SA (BLSA), which includes SA's top companies and parastatals, yesterday launched The stuff of legends: diamonds and development in southern Africa, a booklet highlighting the positive role diamonds play in southern African economies, especially in Botswana and Namibia.

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