AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

Mastercard ad to set the ball rolling on Findlay campaign.

Music Week

| December 02, 2006 | COPYRIGHT 2006 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Growing independent Peacefrog Records is looking to a lucrative sync deal with MasterCard to get the ball rolling on its first signing to the roster since Jose Gonzalez.

The link-up, sealed by Rachel Wood of Woodwork Music, sees Findlay Brown's forthcoming single Come Home soundtracking the finance group's new TV commercial. Peacefrog is using the ad to kick off Brown's campaign, working towards a commercial single release on January 22. His debut album will follow on February 19.

The approach mimics the core marketing activity for Gonzalez's single Heartbeats, which appeared on January's Sony Bravia "bouncing balls" campaign and has helped accumulate UK album sales in excess of 400,000 to date. As with Gonzalez, Brown will be steered through Vital distribution's marketing arm, Integral.

Peacefrog founder Pete Hutchison hopes the ad will have a similar effect ...

Related articles from newspapers, magazines, journals, and more
Rueter keeps ball rolling for Giants, silences Mets.
Newspaper article from: Contra Costa Times (Walnut Creek, Calif.) (via Knight-Ridder/Tribune News Service) August 22, 2002 700+ words
...Bell and first baseman J.T. Snow both made nifty plays to save hits. Bell made a spinning stop and long throw on a Raul Gonzalez grounder. Snow then stabbed a shot of a grounder by Mike Piazza to prevent a possible double. Bell came through again in...
Harden gets ball rolling.(Sports)
Newspaper article from: Daily Herald (Arlington Heights, IL) July 17, 2009 700+ words
...who had lost his previous 2 starts, retired the first seven batters he faced before giving up a one-out triple to Alberto Gonzalez in the third. But Harden bore down and struck out pitcher John Lannan and got Nyjer Morgan on a groundout. The Cubs scored...
Rueter keeps ball rolling for Giants, silences Mets.(Knight Ridder Newspapers)
Newspaper article from: Knight Ridder/Tribune News Service Thompson, Marcus, II August 21, 2002 700+ words
...Bell and first baseman J.T. Snow both made nifty plays to save hits. Bell made a spinning stop and long throw on a Raul Gonzalez grounder. Snow then stabbed a shot of a grounder by Mike Piazza to prevent a possible double. Bell came through again in...
To Keep the Ball Rolling.(Review)
Magazine article from: New Criterion Downing, Ben May 1, 2001 700+ words
Anthony Powell To Keep the Ball Rolling. The University of Chicago Press...into impersonality. To Keep the Ball Rolling--an abridged and revised edition...I might add that To Keep the Ball Rolling is rather indifferently written...
Dave Gonzalez.(RIFFS: Rockabilly)(Interview)
Magazine article from: Guitar Player Marx, Wally September 1, 2008 700+ words
...with the Hacienda Brothers [Gonzalez's "Western Soul" band, at...decided on the spot that what Gonzalez needed was a baritone built to...manager Chris Fleming, and got the ball rolling. Gonzalez had a late-'60s Fender Bass...
`BALL ROLLING' ON LAND RIGHTS MOVE FARM BUREAU FILES PROPERTY INITIATIVE.(News)
Newspaper article from: Seattle Post-Intelligencer (Seattle, WA) January 25, 2006 700+ words
...initiative will be updated with more detail after a Farm Bureau meeting next month. Officials said they wanted to get the ball rolling so they could start collecting the 235,000 signatures necessary to put the Property Fairness Initiative on the November...
GOT BALL ROLLING
Newspaper article from: Post-Tribune (IN) April 21, 1987 700+ words
...editor I would like to thank Randy Guernsey for all he's doing in regard to the Lincoln Utilities dispute. He got the ball rolling by acting upon hearsay, and through phone calls to Indianapolis he received verification that the proposed rate hike was...
Get ball rolling for Scots to host 2022 World Cup.(News)
Newspaper article from: Daily Record (Glasgow, Scotland) June 13, 2006 700+ words
...sense the two did dies in the pub are starting to make. They just got the year wrong. So, let me officially start the ball rolling for Scotland to host the 2022 World Cup. And no... I haven't been in the pub since Sunday. Let's look at a few facts...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA