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Growing independent Peacefrog Records is looking to a lucrative sync deal with MasterCard to get the ball rolling on its first signing to the roster since Jose Gonzalez.
The link-up, sealed by Rachel Wood of Woodwork Music, sees Findlay Brown's forthcoming single Come Home soundtracking the finance group's new TV commercial. Peacefrog is using the ad to kick off Brown's campaign, working towards a commercial single release on January 22. His debut album will follow on February 19.
The approach mimics the core marketing activity for Gonzalez's single Heartbeats, which appeared on January's Sony Bravia "bouncing balls" campaign and has helped accumulate UK album sales in excess of 400,000 to date. As with Gonzalez, Brown will be steered through Vital distribution's marketing arm, Integral.
Peacefrog founder Pete Hutchison hopes the ad will have a similar effect ...