AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
Why radio re-branding is on the rise.
VIEWPOINT Nik Goodman
Have you noticed that there's a lot of re-branding and re-launching going on in commercial radio at the moment?
The latest station to give in to the temptation is Q96 in Renfrewshire, which will put on an old Nazareth T-shirt, grow its hair and, on January 8 2007, become 96.3 Rock Radio.
In September, listeners to the two Vibe stations in Bristol and Bury St Edmunds woke up to find that the mighty Kiss brand had descended upon them. And if you were a Passion 107.9 fan in Oxford, your station "lost its passion" overnight, and became Oxford's FM107.9.
In recent times we've had a Jazz become a Smooth, a Century become a Heart, and hands up if you remember when Melody became Magic? (It was 1998, by the way.)
One of the main reasons for a radio station re-brand is change of ownership. New owner has an existing brand, buys a station that sort of fits that existing brand, and bang... new station is born, under that particular brand name.
The logic is commercially driven when applied to networks. It's easier for advertisers to understand you have a network of stations all called something like Real Radio rather than a strange illegitimate family of radio misfits.
- Rock Radio Listeners to the FCC: 'Hands Off That Radio Dial!'; New Jacobs...
- Press release article from: PR Newswire March 23, 2004 700+ words
...PRNewswire/ -- A major new survey of Rock radio listeners around the country, conducted...just over 50 million people listen to Rock radio stations every week. "Our new survey...Mich.-based Jacobs Media. "These Rock radio listeners are telling us in overwhelming...
- FM: The Rise and Fall of Rock Radio. (Don't touch that dial: why FM radio...
- Magazine article from: Washington Monthly Ahrens, Frank November 1, 2001 700+ words
FM: The Rise and Fall of Rock Radio by Richard Neer Villard Books, $24.95 FOR MILLIONS OF PEOPLE, ROCK RADIO today is infuriating. You bounce back...There have been earlier periods when rock radio shone, too. Around 1983, bands like...
- Rock Radio Listeners Sound Off About New Technology; Jacobs Media Web Poll...
- Press release article from: PR Newswire April 25, 2005 700+ words
...radio and iPods, is having an impact on Rock Radio listeners. But most believe that radio...according to a web poll just released by Rock Radio consulting firm Jacobs Media. The web...Jacobs Media President Fred Jacobs. "Rock radio listeners are enjoying and utilizing...
- Classic Rock Radio . . . 20 Years Later.
- Press release article from: PR Newswire November 28, 2005 700+ words
...too cliche. But in fact, the Classic Rock radio format is celebrating its 20th anniversary...decades. Back in 1985, the Classic Rock radio format was created by consultant Fred...one of its most profitable." Classic Rock radio had humble beginnings. The first station...
- Rock radio wakes up: once a haven for adventurous music by Nirvana and the...
- Magazine article from: Esquire Langer, Andy June 1, 2004 700+ words
...something else is funny about alternative-rock radio: The same format that delivered us Nirvana...isn't just the reemergence of great rock radio but something even better--a much...so refreshing is that an alternative-rock radio format is willing to take chances on...
- Guardian Media Group launches Rock Radio in Scotland.
- News wire article from: Europe Intelligence Wire October 24, 2006 700+ words
...launch of the country's first classic rock radio station. Guardian Media Group Radio is relaunching its Q96 FM station as 96.3 Rock Radio, broadcasting across central Scotland...Manchester and Gateshead, in a GBP60m deal. Rock Radio will launch in Scotland in January 2007...
- FM: The Rise and Fall of Rock Radio.(Review)(Brief Article)
- Magazine article from: Booklist Tribby, Mike September 1, 2001 700+ words
...Richard. FM: The Rise and Fall of Rock Radio. Sept. 2001. 366p. index. Villard...music biz, and Neer inspects "Righteous Rock Radio." Whereas radio fed the sixties counterculture...72, in Neer's view. "Righteous Rock Radio would continue on a bit longer, struggling...
- Sammy Hagar Presents 'Pure Rock Radio the Way God Intended It'.
- Press release article from: PR Newswire October 12, 2007 700+ words
...Cabo Wabo Radio will be a revolutionary breakthrough in rock radio: "All UP, All Rock. All Party, All the Time" featuring...make you feel better whether you want to or not. It's Pure Rock Radio Smuggled Across the border from Mexico 24 hours a day, Cabo...
- Rev Theory's 'Hell Yeah' # 1 Most Added Song on Rock Radio!
- Press release article from: PR Newswire April 21, 2008 700+ words
...with Drowning Pool and 10 Years NEW YORK, April 21 /PRNewswire/ -- Rock Radio says "Hell Yeah" to Rev Theory, making the song the number one most added to Active Rock Radio in its debut week! As the song lands high on the chart, the band...
- Metallica's New Single -- "The Day That Never Comes" -- Is No. 1 at Rock Radio.
- Press release article from: Business Wire September 11, 2008 700+ words
...Day That Never Comes," is currently No. 1 at Mainstream Rock radio according to data compiled by airplay monitoring service Mediabase...The track is also No. 2 at Active Rock and No. 8 at Modern Rock radio. Metallica are gearing up for the worldwide release of Death...
