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Play.com is to massively ramp up its music offering going into 2007, as the internet retailer looks to build on closer relationships with the labels.
The company, which launched in 1998 and is primarily known in the UK for offering low prices on chart CDs, is dramatically expanding its back catalogue business with the aim of offering all commercially available UK album titles by Easter next year.
Chief operating officer Stuart Rowe explains that the aim is to build its music business - estimated at 3.1% of the UK market in 2006 - to rival that of its market-leading online DVD operation, which has an estimated 6.0% share. This comes on the back of the company's decision this summer to deal directly with the major record labels, rather than go through wholesalers.
"It is quite well known that we have been working to build our relationships with the majors. We have got [former Amazon music account manager] Helen Marquis in so we can get closer to the majors," he says.
"We have a real opportunity with going direct to all the majors. At the moment our music business is not as big as our DVD business but we have every intention of making it that big.
"The point is that if you wanted to buy a Captain ...