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Offered in Corporate and Retail Banking versions, Customer Segment Performance Blueprint enables managers to tap into customer data; create real intelligence on behavior, revenue streams, and profitability by customer or group of customers; then use insights to target, plan, track, and measure sales and marketing initiatives. Initiative planning capabilities help user choose most profitable products to promote within segment and identify most effective means of reaching customers.
- New Cognos Customer Segment Performance Blueprint enables managers to analyze customer behavior and profitability, then plan sales and marketing initiatives to improve results -
BURLINGTON, Mass., Nov. 6 /- Cognos (Nasdaq: COGN; TSX: CSN), the world leader in business intelligence and performance management solutions, announced today the launch of a new performance solution designed to help both retail and corporate banks optimize customer segment profitability using a coordinated, fully-integrated performance management process.
In today's competitive market, understanding customer behavior and potential profitability is one of the top performance objectives for most financial services organizations. The new Cognos Customer Segment Performance Blueprint enables managers to tap into their vast amounts of customer data, …