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(From Financial Mail)
Byline: Jeremy Maggs
ADVERTISING Building bridges Thembi Msibi Reserving judgment For a large part of her professional career, Thembi Msibi, the new executive head of the Advertising Standards Authority (ASA), has been involved in roads as the former head of Mpumalanga's transport department and in the national department of transport.
In her new position she has to start building bridges mostly to the ad industry itself. The ASA administers the ad industry's code of conduct, which sets out issues such as comparative advertising and regulates offensive and misleading advertising. Msibi takes over the ASA at a time when agencies are desperate to get …