(From Business Day (South Africa))
Byline: Jennigay Coetzer
Vital for service providers to manage customer relations NUMBER portability runs the risk of being a damp squib because convenience will be a major factor that determines the number of subscribers that move between networks, says Jacques du Toit, sales and marketing director of Orion Telecom.
Industry pundits are predicting a churn rate of up to 20%, but in reality we believe only about 5% of consumers will port to an alternative network. He says more than 90% of new connections across the board every month are prepaid customers who are unlikely to want to port from one network to another …