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The seven steps to strategic success.
Laurence Green, the convenor of judges and planning partner at Fallon London, identifies the key parallels between the variety of papers that took the gongs at this year's IPA Effectiveness Awards.
Had the fates conspired to propel them to the 21st century marketing coalface, Confucius and LP Hartley would be at loggerheads on the IPA Effectiveness Awards. 'Study the past if you would define the future,' Confucius famously encouraged his followers. 'The past is a foreign country. They do things differently there,' was Hartley's contrary position.
Confucians will raid WARC's freshly stocked effectiveness larder and the AdWorks book that follows for clues ...
- IN BRIEF: TV licensing lands IPA gold.(IPA Effectiveness Awards)(Brief article)
- Magazine article from: Precision Marketing November 3, 2006 700+ words
...London has scooped a gold award and a special prize for Best Integration for its BBC TV Licensing campaign at the 2006 IPA Effectiveness Awards. The integrated push encouraged record numbers of students to buy a TV licence. In total, there were 30 different...
- Virgin Trains delivering world-class train service with Novell NetWare 6.
- Press release article from: M2 Presswire September 26, 2001 700+ words
...PRESSWIRE-26 September 2001-NOVELL: Virgin Trains delivering world-class train service...solutions and Net services software, and Virgin Trains* have announced the implementation...the Net services platform to enhance Virgin Trains' ability to deliver world-class...
- Virgin Trains Delivering World-Class Train Service With Novell NetWare 6.
- Press release article from: PR Newswire September 25, 2001 700+ words
...and Net services software, and Virgin Trains* have announced the implementation...Net services platform to enhance Virgin Trains' ability to deliver world-class train services by 2003. Virgin Trains, the United Kingdom's rail operator...
- Cheaper Virgin Trains-Only Fares Now Available on Even More Services in the...
- Press release article from: PR Newswire Europe August 12, 2009 700+ words
LONDON, August 12 /PRNewswire/ -- Virgin Trains is extending its range of cheaper Virgin Trains-only fares and slashing the cost of...priced tickets are valid for travel on Virgin Trains services only, but will offer a substantial...
- Cheaper Virgin Trains-Only Fares Available on Even More Services in the North...
- Press release article from: PR Newswire Europe August 12, 2009 700+ words
...Macclesfield and Stoke-on-Trent Virgin Trains is extending the availability of its cheaper Virgin Trains-only fares to include journeys between...priced tickets, valid for travel on Virgin Trains services only, will offer a substantial...
- VECTOR NETWORKS: Long journeys for IT support -- a ththing of the past for...
- Press release article from: M2 Presswire October 5, 1999 700+ words
...support -- a thing of the past for Virgin Trains (C)1994-99 M2 COMMUNICATIONS LTD RDATE:051099 * Virgin Trains invests in remote view and control...management developer, has announced that Virgin Trains, one of the largest passenger train...
- Global Crossing provides managed voice and data services to Virgin Trains.
- Press release article from: M2 Presswire June 5, 2002 700+ words
...managed voice and data services to Virgin Trains (C)1994-2002 M2 COMMUNICATIONS...been awarded a $7 million contract by Virgin Trains for the provision of managed voice...signed in January, is a renewal of Virgin Trains' original agreement entered into in...
- Virgin Trains Onboard with COA Solutions.
- Press release article from: M2 Presswire April 23, 2008 700+ words
...PRESSWIRE-23 April 2008-COA Solutions: Virgin Trains Onboard with COA Solutions(C)1994...won a GBP750,000 contract to supply Virgin Trains with an integrated financial management...which will be made available to 250 Virgin Trains staff across the UK, is expected to...