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Diary: Call to keep it simple has failed to reach Wal-Mart.(Wal-Mart Stores Inc.)(Brief article)
It was only the other day Sir Martin Sorrell was urging the introduction of plain English into 'business-speak' (Campaign, 3 November). Some of you weren't listening.
Take a recent Wal-Mart press release. If you filter through the overblown jargon, you might eventually realise that the retail giant is announcing Draft/FCB has scooped its pounds 320 million US account. And a very impressive win it is, too.
But Diary is confused. Please explain what 'This new agency relationship continues evolution to a world-class marketing communication group ...
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