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Diary: Bid to boogie gets blame for 'misplaced' IPA Award.(Institute of Practitioners in Advertising, Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
Winning the Grand Prix at the IPA Effectiveness Awards has to be the best moment in an agency's career.
Or so you would think. But perhaps when you've won trophies for three of your clients, and your chief executive is involved in a media flurry, it might slip down your agenda.
This goes some way to explaining the absent-mindedness of Megan Thompson, the author of Rainey Kelly Campbell Roalfe/Y&R's IPA Effectiveness Grand Prix-winning Marks & Spencer paper. According to the IPA director-general, Hamish Pringle, the award was found by staff at the Hilton in Park Lane, who were cleaning up after the event. But according to James Murphy, RKCR/Y&R's chief executive-turned media star, following his appearance on the BBC and in The Observer over the past ten days, the ...
- IN BRIEF: TV licensing lands IPA gold.(IPA Effectiveness Awards)(Brief article)
- Magazine article from: Precision Marketing November 3, 2006 700+ words
...scooped a gold award and a special prize for Best Integration for its BBC TV Licensing campaign at the 2006 IPA Effectiveness Awards. The integrated push encouraged record numbers of students to buy a TV licence. In total, there were 30 different...
- CIM Effectiveness Awards.(Chartered Institute of Marketing)
- Magazine article from: Marketing Week October 10, 2002 700+ words
THE FOURTH MARKETING WEEK/CIM EFFECTIVENESS AWARDS The fourth Marketing Week/CIM Effectiveness Awards has been the most challenging so...turning up in record numbers to the Effectiveness Awards. I hope you enjoyed the evening...
- Effectiveness awards which fail to offer value.
- Magazine article from: Marketing Week Mitchell, Alan June 21, 2001 700+ words
...its clients The IPA Advertising Effectiveness Awards -- the granddaddy of all marketing...the IPA launched its advertising effectiveness awards in 1980, other practitioners quickly...integrated overview. Consequently, effectiveness awards are not particularly effective for...
- The fifth Marketing Week Effectiveness Awards introduction.(Marketing Week...
- Magazine article from: Marketing Week October 16, 2003 700+ words
...in this year's Marketing Week Effectiveness Awards, the fifth so far--and by far...Judges Following the success of the Effectiveness Awards 2002, Royal Mail is once again...welcomes you to the Marketing Week Effectiveness Awards 2003. The CIM's recent strapline...
- BT click&buy scoops top prize at NMA Effectiveness Awards 2003.
- Press release article from: M2 Presswire June 27, 2003 700+ words
...amp;buy scoops top prize at NMA Effectiveness Awards 2003(C)1994-2003 M2 COMMUNICATIONS...Prix award at the New Media Age Effectiveness Awards 2003. Judges praised BT click...btclickandbuy.com The New Media Age Effectiveness Awards 2003 The NMA Effectiveness awards...
- The Marketing Week Effectiveness Awards introduction.
- Magazine article from: Marketing Week October 7, 2004 700+ words
...in this year's Marketing Week Effectiveness Awards, the sixth so far. As ever, the...its support for the Marketing Week Effectiveness Awards. Modern marketing is hugely return...welcome you to the Marketing Week Effectiveness Awards 2004. The CIM is campaigning hard...
- Pearlfisher wins 5 Awards at the Design Effectiveness Awards 2008; Pearlfisher...
- Press release article from: M2 Presswire November 7, 2007 700+ words
...November 2007-Pearlfisher: Pearlfisher wins 5 Awards at the Design Effectiveness Awards 2008; Pearlfisher won 2 Gold and 3 Silver Awards at the annual Design Effectiveness Awards - the only award scheme that uses commercial data as a key judging...
- -MONDAQ: Mondaq voted second at the New Media Age Effectiveness Awards
- Press release article from: M2 Presswire May 29, 1998 700+ words
...voted second at the New Media Age Effectiveness Awards (C)1994-98 M2 COMMUNICATIONS...voted second in the New Media Age Effectiveness Awards 1998 for "Best Business Product...The winner of the New Media Age Effectiveness Awards was VNU New Media. The winners...