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The World: Cincinatti - P&G in significant increase on its print adspend.(Procter & Gamble Co)(Brief article)
Procter & Gamble, the world's biggest advertiser, is pumping more money into print advertising at the expense of TV.
Under its marketing chief, Jim Stengel (pictured), the company's measured media spend fell by 2.9 points, to 69.3 per cent, in the first half of 2006. This is the first time the figure has dropped below 70 per cent since 2001.
...
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