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Media: Double Standards - 'The art team called it the 'Daniel Flower' issue'.(Jamie Bill of GQ Style and Dan Flower of Arena)(Interview)

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| November 10, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

As Arena marks its 20th anniversary, two players in the men's magazine market talk about who their best cover star has been, and what they like most about their jobs.

JAMIE BILL PUBLISHING DIRECTOR, GQ

- What has been the most exciting editorial development in your magazine this year?

GQ Style has become the most successful title in its sector (both in terms of advertising and circulation). Its success reflects both the success of the GQ brand, and that the team has created a magazine that compliments, rather than competes with, the monthly title.

- What has been the most interesting commercial deal you have done recently?

Our most recent deal has been to secure Selfridges as a sponsor for our guide to the fashion season, GQ Essentials, which was published in the spring and autumn. This is an appropriate tie-up because we have a relationship, both editorially and commercially, with many of their suppliers.

- Are men's magazines at the premium end of the market immune from the circulation declines which are hitting the 'lads' mags'?

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