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Publishers pitch to revamp Sky the magazine.(British Sky Broadcasting Group PLC to market consumer magazines)(Brief article)

Campaign

| November 10, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Publishers are lining up to pitch for the biggest magazine publishing account in the UK, Sky the magazine.

BSkyB has asked the incumbent, John Brown Citrus Publishing, Conde Nast and News International to pitch for the business. A decision is expected imminently.

Publishers have been briefed to devise a magazine with more of a lifestyle focus than its current listings title, one that is targeted at a largely female audience.

The revamp is part of a new strategy BSkyB has been planning all year. It will sit alongside new Sky-branded sport and movie titles being launched by Haymarket Network and Future Plus.

John Brown has been on alert since the beginning of the year, when BSkyB asked it ...

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