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MindShare strengthens comms planning line-up.(appointment of Chris Blayze, Nicky Owen and Nilufar Fowler)(Brief article)
Blayze part of senior strategist trio hired to work on network's Unilever business.
MindShare Worldwide is bolstering its communications planning capabilities on Unilever with the appointment of three senior strategists, including the head of planning at Nitro, Chris Blayze.
Blayze, who held senior positions at McCann Erickson, TBWA\ and GGT before Nitro, joins MindShare as the worldwide head of communications planning, Unilever.
He will work with Nicky Owen, who joins MindShare from the brand consultancy Dragon as the communications planning director for Dove. At Dragon, Owen set up a consumer consulting team, following a move from Naked Communications, where he was a senior strategist.
The new trio is completed by Nilufar Fowler, who joins MindShare as the communications planning director for homecare and ice-cream. Fowler currently leads the Honda business at Starcom, and previously ran the L'Oreal account at Optimedia.
MindShare said the moves are part of an ongoing drive to deliver ...
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