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Saatchis poised to secure pounds 60m Auris.(Brief article)
Saatchi & Saatchi is expected to scoop the pounds 60 million pan-European brief to handle the launch of the Toyota Auris following a two-way shoot-out against the German advertising agency Change.
The pitch for the hatchback was called in March. It is understood that the campaign is set to run in the early part of 2007, with the work to be rolled out across Toyota's 25 European markets.
At the same time, Toyota has handed Clemmow Hornby Inge the pan-European brief to launch the next Yaris model, without a pitch.
Toyota, like GM, has adopted a ...
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