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Omnicom's BBDO and 180 land Sony's dollars 56m US account.(Brief article)
Sony Electronics has selected Omnicom's BBDO New York and 180 as its agencies of record in the US. The news comes as Omnicom moves to buy a stake in the Amsterdam-based 180.
The appointments follow a pitch against an undisclosed number of agencies.
Sony previously worked on a project basis with Bagby & Co, Fallon Minneapolis and McKinney & Silver following its split with Young & Rubicam in February 2005. It then stopped working with Fallon in the US in November last year.
The review did not include media, which remains with Universal McCann in the US.
Billed as 'Team Sony', the pairing will develop ...
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