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Equinox nets pounds 14m Hyundai UK media.(Brief article)
Hyundai Motor Group has moved its pounds 14 million UK media planning and buying business from PHD to ZenithOptimedia's Equinox subsidiary.
The move is part of an alignment of Hyundai's global media business. It was carried out in partnership with Hyundai's new UK in-house creative shop Innocean.
The decision to move the UK media account was precipitated by a takeover of Hyundai in the UK by its South Korean headquarters. Zenith's main agency is unable to run the business owing to conflict with its Toyota client.
According to sources, it is only a matter of time ...
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