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Bacardi eyes shops for its digital output.(Brief article)

Campaign

| November 10, 2006 | COPYRIGHT 2006 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Bacardi Global Brands is approaching agencies about a number of digital marketing campaigns the company is currently planning.

Bacardi Global Brands is the division of Bacardi & Company that looks after marketing brands, including Bacardi rum, Bombay Sapphire gin, Grey Goose vodka, Noilly Pratt dry vermouth and Dewar's scotch whisky.

It is understood that Bacardi Global Brands has recently set up a digital media ...

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