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M&C Saatchi wins pounds 28m UK MFI advertising account.(Brief article)
M&C Saatchi has landed the pounds 28 million UK advertising account for the furniture retailer MFI without a pitch.
The appointment marks the end of Publicis' 17-year relationship with MFI.
In July, MFI revealed revenues from its retailing arm had fallen by more than 25 per cent in the first six months of the year.
The switch in agency arrangements also comes after the sale of MFI's 200-store chain to Merchant Equity ...
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