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Burnett to handle airport security job.(Brief article)
The Department for Transport has handed Leo Burnett a pounds 1.5 million brief to communicate the recent changes in aviation security policy.
Under the brief, which came without a pitch, Burnett will create a tactical campaign to ensure air passengers flying from the UK are aware of the new security measures in place at airports. These include the allowance of small quantities of non-essential liquids in hand luggage.
These changes in security follow several months during which all but non-essential liquids were banned from hand luggage following an alleged terrorist plot in August.
A press and online campaign will appear later this month. MindShare and Carat will share media planning and buying duties for the DfT.
The managing director of Burnett, Paul Lawson, ...
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