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Mother lands place on J&J's Euro roster.(Brief article)
Mother has picked up the European launch duties for the Johnson & Johnson-owned toothpaste Rembrandt.
The appointment, which was made without a pitch, lands Mother a position on the J&J roster, where it joins DDB London, Lowe London and McCann Erickson. Media will be handled by Initiative.
The Mother partner Andy Medd said: 'Working on such a significant product launch gives us an opportunity to shake up what has become a relatively dull market.'
The J&J franchise director for Europe, the Middle East and Africa, Ryan St George, said: 'Mother has ...
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