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Online Tools: Blogs and Wikis.(Product/service evaluation)
Byline: davey winder
Online Tools:
Blogs and Wikis
Over the past two or three years, there has been something of a sea change within the realm of corporate communications. The top-down, hierarchical model of memo and newsletter is on the slide, with a set of less formal tools that encourage open debate and instant feedback starting to take over. This creates a more personal engagement inside the enterprise, and reaches beyond to customers and clients.
Business has been quick to make the most of news aggregation services and podcasting (which we will look at in-depth next month), as well as blogs and wikis, and by this association comes ...
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