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El Pollo Loco.(MARKETING MATTERS)(Brief article)

Nation's Restaurant News Daily NewsFax

| October 24, 2006 | COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission. (Hide copyright information)Copyright

IRVINE, Calif. -- EL POLLO LOCO, based here, launched a new promotion offering guests a $5 Reward Card with every purchase of a family meal through Jan. 7. Guests can redeem the card toward the purchase of another family meal on their next visit to one of El Pollo Loco's 347 quick-service units. El Pollo Loco's family meals …

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