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The Insider: VH1.

Music Week

| November 04, 2006 | COPYRIGHT 2006 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

UK music channel VH1 is to bolster its autumn schedule with three major primetime programme launches, which aim to add depth to its offering and grow the channel's appeal to an older demographic.

With the target of trying to "remind audiences that VH1 has always been about the music", the programming team have put together a winter schedule of programmes providing background music trivia, history and unprecedented breadth of coverage.

The Nation's Favourite Album show, hosted by Blur bassist Alex James, will be broadcast on November 18 as a one-off five-hour countdown unveiling for the first time the 100 biggest-selling British albums of all time with commentary and archive footage.

Five new chart shows, covering singles and albums, rock, dance and downloads were launched on October 10 and will carry on into the new year, keeping audiences up to date with releases across a variety of genres. The only daily chart shows on primetime UK TV, they are hosted by the likes of Xfm's Ian Camfield and Virgin Radio's Sarah Champion and were created by the Official UK Charts Company.

VH1 has also recently acquired the rights to the first four series of TalkBack Productions' music comedy show Never Mind The Buzzcocks, which are now being aired four nights a week at 9pm.

MTV Networks talent and music vice president Mardi Caught says, "The VH1 audience is the 25-plus demographic and they love music but may have ...

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