AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.
Create a link to this page
Copy and paste this link tag into your Web page or blog:
PREMIUM PACKAGING: Mastering the premium market.
As labels gear up for the Christmas market, Adam Benzine examines the lucrative world of premium packaging and highlights this season's key releases
Each year the festive season seems to start a little earlier and this year looks to be no exception, as record companies and retailers gear up for the busiest time of the year.
It is at this time in the calendar when oversized special-edition boxed sets, jam-packed with B-sides, rarities and long-lost radio sessions fill the racks, waiting to be wrapped up as gifts for music lovers and record collectors.
This year, labels and retailers alike are gearing up for what looks like being one of the busiest Christmases the premium packaging market has seen. As far as the labels are concerned, the consensus seems to be that Christmas is the only time worth considering the release of a major premium set, and as the release schedule shows (see p14), there looks set to be some strong competition.
"Christmas is absolutely crucial," says Will Nicol, marketing manger for Sony BMG catalogue. "To release a major boxed set at any other time of year, well, we just wouldn't do it really.
"It's the time of year for gifting, and boxed sets are gifting purchases, often made by people who don't go into record shops as much as they used to, so it is very important."
Retailers' shelf space looks set to be crammed to breaking point, with new releases from the major record labels, including artists such as The Clash, The Walker Brothers, Tori Amos, Take That, Paul Weller and Robert Plant. At the highest end of the market, all eyes will be on the performance of Elektra Records' lavish 117-track monolith, covering the label's output from 1963 to 1973.
- OPEN STOCK, BOXED SETS MAKE STRIDES IN TANDEM
- Magazine article from: HFN The Weekly Newspaper for the Home Furnishing Network Zisko, Allison August 3, 1998 700+ words
...complementing, not hurting, sales of boxed sets in department and specialty stores...same period last year. "We look at [boxed sets and open stock] as partners," said...number of tables depends on the line. Boxed sets may be opened and displayed, too, said...
- OPEN STOCK, BOXED SETS MAKE STRIDES IN TANDEM.
- Magazine article from: HFN The Weekly Newspaper for the Home Furnishing Network Zisko, Allison August 3, 1998 700+ words
...complementing, not hurting, sales of boxed sets in department and specialty stores...same period last year. "We look at [boxed sets and open stock] as partners," said...number of tables depends on the line. Boxed sets may be opened and displayed, too, said...
- MULTI-DISC COLLECTIONS `PASSE' CD boxed sets' market fades Top tier of artists...
- Newspaper article from: The Milwaukee Journal Sentinel THOR CHRISTENSEN December 5, 1996 700+ words
...they first appeared in the late '80s, boxed sets boomed as seemingly everyone was snapping...ticket items anymore." About 150 boxed sets came out in the peak year of 1993, but...has been a driving force behind most boxed sets. There are exceptions such as Bob Dylan...
- Boxed sets gaining ground on single discs.(Television DVD)(most TV DVD releases...
- Magazine article from: Video Store Arnold, Thomas K. November 2, 2003 700+ words
...everyone agrees that "complete season" boxed sets of TV shows is the primo way to go...percent, were single-disc releases. Boxed sets accounted for just 220 releases. DVD...suppliers released 241 single discs and 118 boxed sets, "which is more boxed sets than in...
- BCI Eclipse flips for 10-DVD genre boxed sets.(DVD Watch)
- Magazine article from: Video Store Gruenwedel, Erik February 1, 2004 700+ words
...based BCI Eclipse Feb. 3 will bow five boxed sets with 10 double-sided DVDs (20 movies...practice of marketing movie franchises' boxed sets for upwards of $60. "That's just...multipack. "We currently have 140 movie boxed sets, including 70 different sets that have...
- Boxed sets in '98 are gorgeous inside and out.
- Newspaper article from: The Boston Herald Katz, Larry December 13, 1998 700+ words
Sure, CD boxed sets make great holiday gifts. But if you...admit it: You want 'em for yourself. Boxed sets are hard to resist. They look good...Crossroads" launched the phenomenon, boxed sets have come of age. While you still find...
- REPACKAGING THE PAST The season heralds the latest in boxed sets
- Newspaper article from: The Boston Globe Steve Morse, Globe Staff November 4, 1994 700+ words
...it. When you see a fresh stack of boxed sets in local record stores, you know the holiday season is near. Boxed sets continue to be a big business, pleasing...s definitely still a market for boxed sets and anthologies," says Rhino Records...
- Studios are boxing it up for the holidays; high-priced boxed sets capitalize on...
- Magazine article from: Video Store Arnold, Thomas K. September 28, 2003 700+ words
...t surprised at the proliferation of boxed sets, spurred in part by the soaring popularity...packaging," he said. "And we're seeing boxed sets sell as many units, directly to consumers...putting MGM Home Entertainment's three boxed sets of James Bond movies on his Christmas...