Indies flock to new-look Aim event.

Aim is backing the rebranding of its annual digital and distribution day as Aim Music Connected (AMC) by winning new funding and sponsorship and creating a range of new master classes.

Aim Music Connnected, which started life in April 2005 as a digital day with just a couple of hundred attendees, has now more than doubled in size with 500 people from 100 digital companies and 200 record labels expected to make the trip to the newly-named event this Wednesday at west London's Novotel.

In addition to the expansion and renaming of the event, AMC has for the first time also attracted funding from the London Development Agency for this week's event and the following AMC in April.

LDA senior investment planner (creative) Wendy Wyatt says, "Aim has always been great at delivering low-cost, no frills platforms to help members exploit the market. We want more independents to grow their business which is why the LDA is pleased to support Aim's ambition to improve their services."

In addition to LDA's financial support, AMC has also secured financial backing from eMusic, which is confirmed as the first official sponsor of the event.

The ...