ADVERTISING When the gag's a joke.

(From Financial Mail)

Byline: Jeremy Maggs

ADVERTISING When the gag's a joke WHAT IT MEANS A few complaints can ground an ad Ad industry must drive changes at ASA Double standards Sasol's rugby ad was grounded, but the Good Hope bottoms got the nod Good ads often rely on parody, hyperbole or fantasy. In Sasol's case it was held hostage by one or two ridiculous complaints PIET DELPORT The ASA is accused of being the Mother Grundy of the ad industry Has the Advertising Standards Authority (ASA) become too powerful and is it now banning ads unnecessarily? Prof Piet Delport, who heads the advisory service of the industry body, the Association for Communication & Advertising (ACA), believes this is the case. He claims the …