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McDonald's fears ad code impact.(Steve Easterbrook)(Brief article)

Marketing

| October 25, 2006 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

McDonald's has admitted that any changes in the rules on advertising to children may dent its future results.

In a statement attached to its third-quarter results, the fast-food giant said that increased regulatory complexity 'will affect our operations and results in material ways'.

The warning reflects …

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