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Eurosport has unveiled fresh branding for its FIA World Touring Car Championship (WTCC) in an attempt to appeal to a youth audience.
The WTCC, which debuted last year, was the first new event authorised by the motorsport federation in more than 30 years. The identity and strapline 'Real cars. Real racing' was trialled at a race in Valencia this month and will be rolled out from the start of the new season.