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Opinion: Fact File - Disney's limits on links to fatty kids' foods speaks to CSR trend.(Viewpoint essay)

PR Week (US)

| October 23, 2006 | COPYRIGHT 2007 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

IN THE NEWS

In an effort to help curb childhood obesity, the Walt Disney Co. has initiated a campaign to restrict the products that its characters and brands can promote. The initiative, which focuses on kid-centric products only, will include limiting licensing deals to foods with certain percentages of fats. The company will also offer healthier options to kids at its theme parks and will cut out trans-fatty acids from the park food.

This follows the trend of corporate social responsibility that has taken over corporations that deal with marketing to children. In recent years, the food and beverage industry, specifically soft drink manufacturers, has…

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