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What does gaming have to do with mainstream business? Until recently, I'd have answered, "not much." But a conversation with Tim Keanini of nCircle made me rethink my position.
As the CTO for a security company, Keanini draws on game theory, especially Col. John Boyd's OODA (Observation-Orientation-Decision- Action) loop. Boyd's 1970s theory posited that in any conflict, whichever party observes the adversary's actions, orients itself, decides what to do, and takes action faster is the winner.
I tucked away this bit of information until this week, when both Jon Udell and Tom Yager wrote columns dealing with the ways in which game technology is bleeding into …