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The Green Revolution.(Letter to the editor)

Newsweek International

| October 16, 2006 | COPYRIGHT 2006 Newsweek, Inc. All rights reserved. Any reuse, distribution or alteration without express written permission of Newsweek is prohibited. For permission: www.newsweek.com. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Thanks for your cover story "Going Green" (Aug. 14). But you shouldn't assume companies that switch from oil to a lower-cost alternative and investors who happen to invest in those companies necessarily do so to "do good" for the environment. All of your examples of companies' going green and making more money in the process are due to the high price of oil and/or government regulation. If the price of oil dropped significantly tomorrow, most of these projects would stop dead in their tracks and your super-IPO examples would falter. Executives who truly care for the environment and for mankind implement a triple-bottom-line strategy in which they aim for environmental, ...

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